Roots

Transforming Urban Neglect into
Community Assets.

The ultimate SaaS platform connecting municipalities and residents. Manage ecological spaces, approve initiatives in 48 hours, and empower citizens with direct micro-procurement.

48-Hour Approval
Transparent Micro-Procurement
Municipal-Grade Insurance
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The Civic Win-Win

The Problem

Urban Spaces Left Behind

Cities are growing faster than local governments can maintain them. Municipalities struggle with high contractor costs, while residents face bureaucratic friction when trying to improve their neighborhoods.

The Solution

The Roots Micro-Procurement Model

Roots bridges both worlds with a transparent micro-procurement ecosystem. Municipalities save on contractors while citizens gain legitimacy, insurance, and financial rewards for real execution.

For Municipalities

Zero added headcount. Massive savings on gardening contractors. Smart, transparent budget routing directly to active community members.

For Residents

Legitimacy, official municipal insurance, and financial rewards for actual execution. Take real ownership of your neighborhood spaces.

The Scale of Urban Neglect

0
Local Authorities in Israel
0%
Public Spaces Under-Maintained
$0B
Annual Municipal Gardening Spend

B2G: Local Authorities

Municipalities, city councils, and regional authorities seeking cost-effective urban maintenance and genuine community engagement at scale.

B2C: Active Citizens

Neighborhood committees, youth groups, and engaged residents looking to take real ownership of their public spaces with official backing and compensation.

Core Value Proposition

Rapid Communication

48-hour automated approval for citizen initiatives. No endless bureaucracy. Direct digital pipeline between residents and municipal decision-makers.

Real Municipal Savings

Drastically reducing reliance on external gardening and maintenance contractors. Route budgets directly to community members who execute on the ground.

Transparent Micro-Procurement

A fully legal, traceable, and transparent model routing municipal funds directly to active citizens. Every transaction is documented and auditable.

The Triple Value

A simultaneous win for the local authority, the adult community, and local youth integration. Three stakeholders, one platform, shared value creation.

The Civic OS Workflow

Dashboard Mapping — Auto-Approval Engine — Fund Transfer
Step 01

Map & Adopt

Citizens browse the interactive dashboard, identify neglected public spaces in their neighborhood, and officially adopt them through the platform.

Step 02

Auto-Approve & Insure

The automated approval engine processes the initiative within 48 hours. Official municipal insurance coverage is activated, giving citizens full legitimacy to work.

Step 03

Execute

Citizens execute the maintenance, gardening, or improvement work on the adopted space. Progress is documented and tracked through the platform in real-time.

Step 04

Micro-Fund Transfer

Upon verified completion, municipal funds are transferred directly to the citizens via the transparent micro-procurement mechanism. Fast, fair, and fully traceable.

Building Trust & Momentum

Beer Sheva Municipality
Arad Municipality
Dimona City Council
Ministry of Environment
JNF-KKL
Ben-Gurion University
MassChallenge IL
Social Finance Israel
Beer Sheva Municipality
Arad Municipality
Dimona City Council
Ministry of Environment
JNF-KKL
Ben-Gurion University
MassChallenge IL
Social Finance Israel

Roots transformed how we approach public space maintenance. The cost savings are real, and the community engagement has exceeded every metric we track.

YC
Y. Cohen
Deputy Mayor, Southern District

For the first time, we feel like real stakeholders in our neighborhood. The insurance and payment system makes everything legitimate and motivating.

SL
S. Levy
Neighborhood Committee Chair
Our Vision

Building the OS of
the Public Space.

The long-term vision to turn every neglected urban space in the world into a managed community asset. A real-time system routing money, people, and information between governments and communities.

Led by Vision

ND
Nevo Dagan
Founder & CEO

A civic entrepreneur on a mission to reshape the relationship between local governments and their communities. Building the infrastructure for a new model of public space management where every citizen can become a stakeholder.

The Road Ahead

Q2 2026

Regional Expansion

Onboard 10+ municipalities across the Negev region with active citizen communities.

Q4 2026

Seed Funding

Secure seed round to accelerate platform development and national market expansion.

2027

National Scale

Deploy nationwide with integrated mapping, automated approval, and financial transfer modules.

2028

Global Expansion

Expand Roots to international markets across Europe and developing nations.

Let's Build Together

Ready to transform your city's
public spaces?

Whether you're a municipality seeking smarter urban maintenance or a citizen ready to take ownership of your neighborhood — Roots is your platform.